As you continue to move forward in your network marketing career, I want to share with you two points that if mastered, the amount of success to attain will be unlimited. However, if you chose to ignore them, then your climb to the top can be a pretty tough one..
So simply listen up!
As I was reading a book written by my friend Ken Dunn, he pointed something out so blatantly that I think most marketers hear but ignore. Not on purpose but by not plugging into the concept fully and embracing it as fact.
There are 2 main tasks in our business: Prospecting and Processing of which processing is your CORE task. If you are not consistently generating new leads and having more people to share your biz with, the processing part is irrelevant!
We hear all the time that “all you have to do is…” or “if you market like this, then it is duplicatable”
Well the truth is, that prospecting is NOT duplicatable. Let me repeat. PROSPECTING IS NOT A DUPLICATABLE ACTIVITY! It is very individualistic by nature. The reason is because there are tons of ways to meet people and low cost lead generation methods but not all of them jive well with everybody.
For example, you might be a person who can walk up to total strangers initiate conversation and do that with ease. But to someone else, just the thought of that makes their stomach cringe. If you teach that method as being duplicable, your new sign up will try to do it and you will soon find out it is not as easy for some as it is for you and your organization will stagnate.
So remember, give people several different methods they can use to obtain leads, not just the way that works best for you!! With that, you can capitalize on people’s existing skills and allow them to feel good about what they do, as well as present a business with options.
Now, moving on to the second task, processing. Processing your leads IS duplicatable. Once you obtain that lead, that’s where the system of duplication kicks in. For me, in my company, our processing goes like this. Have the lead register for the webinar, call them back to provide them with a biz overview video link, follow up after they review video, complete survey and get them signed up (or put on follow up list). That’s it, and it is repeated over and over again.
Every person in my organization is being taught this process..it does not change, no matter what. This is not individualistic, it is a system of exposure that if followed, results can be obtained quickly..whether that entails a new team member or scheduling a follow up in 30 days.
So as you can see, allow yourself and your reps to try different marketing strategies, be yourself and find what prospecting method suits your personality and comfort level so that you can be efficient and effective in it resulting in bringing qualified leads to the processing point. From there, plug into the duplicatable system your company has for exposing the business and watch how much your organization grows!
Remember, prospecting is your CORE task..so get out there and discover which method is best for YOU!!! From there, it’s plug and play!
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Be sure to leave me a comment. What’s your perspective?
