Many times I see that people confuse Advertising with Marketing. Believe it or not, they are NOT the same thing. While in school attaining my MBA in marketing, I took tons of classes on the subject matter and just couldn’t bring myself to giving you all the details in one blog post.

Instead, i thought I would share with you a wonderful article I came across that gives a very clear breakdown if I must say so myself.

Check it out here!

It should help you figure out why your advertising may not be working…

Newer and more advanced tools are available these days for online businesses to advance their marketing and advertising campaigns. Social media is just one of those tools. Internet marketing experts have pointed out social media marketing as potentially one of the most effective techniques that online marketers can use.

What is Social Media?

Social media is one of the hottest topics on the internet nowadays. A technical definition of social media would be that it is a tool on the web that enables people to connect. Indeed, as the term “social” implies, it is an area where people can meet other people from across the globe, interact, and build relationships.

Therefore, social networking sites have been the main focus of most online businesses as an effective way to reach out to people on a more personal level.

Once trust is built, it would be much easier for them to place a stake in your business and transact with you. Plus, you also get the benefit of being able to constantly update them with any new activity within your company.

Benefits of Social Media Marketing

Several online businesses have utilized social media sites as an interactive platform to launch their marketing campaigns and strategies. Depending on your purpose and goals, the strategies you employ will vary, as well. However, the benefits of using social media marketing is pretty well established.

Opening Up More Communication Channels

Research on social media sites as a marketing tool has shown that one of the key benefits earned is the ability to create a more visible communication line.

Meaning, it enables your online business to build a more lasting and engaging relationship with individuals within your network. And the best aspect about social media sites is that it is quite an interactive arena that offers a two-way communication process, instead of the one-way method employed in TV or print ads.

Insight Into Prospects’ Interest

In line with the enhanced communication pattern, the ability to survey or gain insight into what the customers want caters to a progressive market research.

Therefore, it is important that you increase sensitivity to the demands of your prospects when you decide to use social media sites for your online marketing efforts. Not only is it a more verifiable source of information for your business, it also encourages rich social participation for your business.

**Promote and Influence Your Brand**

Another distinct advantage of using social media sites to market your business is the ability to educate potential customers about your brand and its products/services. You can wrap those messages up with the idea of trying to provide solution for their needs while at the same time you are also trying to advance your brand’s performance in the market. This step will become more successful if you’ve been able to establish a certain level of trust among the people in your network.

Quick Access to Feedback

Given the ability by social media sites to invite some level of interactivity between the company and the people within its network, you need to constantly seek ways by which you can enhance those efforts. For instance, take time to constantly update your profile such that people are aware of what new products or services are being offered.

Also, encourage those who have tried out your products/services to provide feedback. This can also help future customers to gain a better insight into the quality of products or services offered. Your prospects will certainly give much weight to any form of feedback provided by real customers about your business.

Be sure to use what I’ve shared here..that’s the only way it will work!

One of the weirdest things that I see happen in the network marketing industry is when someone asks you to do them “a favor” by going to look at their business opportunity.

HUH? Since when did “them doing you a favor” benefit them in the form of a real, life changing business? If someone does you a favor, it is just that. There is no intention of the person to buy or join anything. I know you many use this approach because they think that if they can just get that other person to the site, they will see how great the biz is for themselves and be interested. Well, not so fast soldier!

This little tactic may have worked back in the day..but no so much now.

See, so many marketers still don’t understand target marketing and attraction marketing. When you offer someone the very thing that they are looking for, they don’t have to do you a favor, in fact, they are doing themselves a favor! And that is how you find and build leaders. This way you answer the “What’s In It For Me” question and not envoke the “What is this all about” question.

I’ve even had people who needed what I had, asked me for it and actually purchase from me. Ironically they have then gotten upset with me because I would not do them a favor and buy what they had in return.

But what if I don’t want or need what you have? If I bought every darn thing on that principle I wouldn’t be able to find my bed at night due to all the useless products I would’ve purchased.

The best thing is to give people what they ask for. If they don’t ask for it, and through questions you don’t uncover that they need it..let them go!!

As a professional in this industry I recognize a newcomer a mile away! Don’t get me wrong, there is nothing wrong with being new. At some point we all were new. But the approach that the newbies are being taught will just repel the sharks they want away from joining their team. An oxymoron at it’s finest.

So what does a newcomer do?

- Well first, stop asking people to do you favors. No one in this business owes you anything..especially out of the gate.
- Second, get to know people and find out what their wants, needs and desires are..genuinely.
- Third, if you have a solution to an identified problem, offer it.
- Fourth, point them in the right direction to obtain the solution and let them take the first step..whether it is to opt in or subscribe or whatever.
- Lastly, move on to the next prospect and repeat.

If you use this formula for network marketing success, the sharks you want will be jumping out of the water to work with YOU!

I was surfing around the net today looking for something interesting and “post worthy” to share with you today and here’s what I found.

My good friend and mentor Daegan Smith had a very detailed way to generate leads that he shared and since it made complete sense..I wanted to give you access to the same info as well! Enjoy!

How To Create A “Lead Booby Trap” From Scratch

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What is Branding?

Since the advent of the Internet as a communication tool, people mostly spend their time online to find information, make purchases, or communicate on a daily basis. But for companies establishing their presence online, it consequently expands their ability to reach a wider market and generate more sales. As much as you take measures to brand your company, you must also do the same for your online business. In fact, it is an even more pressing issue that you need to look into given the several existing competition on the internet.

Your brand identity will enable you to create that distinction from among other businesses within your niche. Provided that you are able to build relationships amongst your target market and established a trusted reputation, you will find that you are able to connect to more people with minimal effort. This is because the brand speaks in behalf of your company, which is why it can often make or break your business efforts as well.

Three Ways To Successfully Brand Online

Effective branding on the internet is a combination of several factors. There are three essential aspects necessary towards creating a successful brand online: a compelling brand, quality website, and efficient marketing strategies.

Below are three of the areas you need to work on to enhance your brand’s capacity to represent the company and attract more people to your business.

Identifying Target Market

One of the essential first steps toward a successful branding effort for your online business is identifying and focusing on your target market. Indeed, how can you brand your business if you’re not even sure of who you are trying to attract. This will also enable you to cater your brand for use later on in advertising efforts and other marketing campaigns such that it would appeal directly to your business’ target audience. Consequently, your ability to recognize your target market will enable you to review what methods your competitors use to attract them. That way, you can look into other more effective techniques of creating your brand that can bring in more people into your business.

Brand Definition

Another essential aspect of a successful online brand is its ability to showcase to your prospects what business you do and how you do it. This stage lets you dig deeper into the company’s branding effort wherein you need to establish how you can get a holistic message about your company through your brand. It might also affect other aspects of the company such as reputation and trust among the customers. Therefore, it isn’t just about coming up with a unique name or visually appealing logo but more of your ability to deliver the results you claim to produce.

Powerful Web Design

The last and most crucial aspect of your online branding effort is the website itself. As a business, you need to aim for a certain level of professionalism when coming up with a web design. Make sure to incorporate more of your brand into the design for consistency and emphasis such that your prospects will be able to establish that trust.

It is important to create that sense of security given that the internet is infiltrated by scammers. Also, never fail to consider the user when designing your website so that the experience of navigating through your page would be a delightful one. As with any brand, you want to make sure that you offer only the best experience to your customers at whatever area of your business.

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Tracey Walker is an Expert Internet Network Marketer who hates rejection and chasing dead-end leads.

To learn more about how she completely stopped having hotel meetings and still grew her team by 180 distributors in less than 30 days, click this link ==>Click Here

What is Internet Video Marketing?

One of the more popular marketing tools used today is internet video marketing. This particular tool reinforces the idea that utilizing interactive methods of advertising and promoting on the web is becoming the choice of the new wave of online marketers.

In this particular type of marketing strategy, videos are used as a medium by online businesses for promotional material on the company’s products or services to help generate bigger sales. It is certainly one of the most diversified approaches at marketing, provided, of course, that you are able to create a compelling and highly interactive video presentation.

Why Should You Opt for internet Video Marketing?

Whether you are new to online marketing or not, there are five good reasons to opt for internet video marketing as an effective sales generation strategy.

Click the link to read the rest of the article ==> Internet Video Marketing

What is MLM Lead System Pro?

MLM Lead System Pro is an efficient marketing system for beginners to the online industry. With a $49 monthly fee, members can have access to list building capabilities offered by an autoresponder account, personal branding opportunities online, and other customizable features. Indeed, this system is a major leap from the automated systems previously employed in the online industry.

Subscribed members of the MLM Lead System PRO offer effective branding mechanisms for online marketers using basic platforms. There are also lots of expansion opportunities, as members can access several resources from the back office, like training videos, tutorials, personalized autoresponder emails, and other tools that will increase leads and cash flow.

Pro’s

• As a of MLM Lead System PRO, you benefit from having an updated list of information and resources — be it through a series of webinars, tutorials, or other massive amount of resources available within the system.

• If you are able to refer new people into the system and they can convince others as well, you can be assured of not just a residual income but multiple streams of income for maximum earning potential.

• There are three areas of focus in MLM Lead System PRO that ensure a holistic marketing system: building a list, positioning, and a smooth flow of cash.

• MLM Lead System PRO is named as such because it stands out mostly for its ability to generate a massive list. Plus, the leveraging efforts of creating leads through social networking sites offer optimum result for your business.

• This particular system targets two aspects of online marketing that many online businessmen wish to attain but fail to realize: building quality leads and increasing income generation. Therefore, it places much
emphasis on the need to target leads for increased possibility of turning them into sales, instead of merely gathering names and contact information that are irrelevant to your business.

Con’s

• There is a mysterious aspect to the MLM Lead System PRO. Members are not fully aware of which organization is being promoted in the system’s front end. But that is how it is designed. To show prospects the business on the back end as opposed to the from end. You would have to understand the funded proposal for this to make sense.

• This system targets people who have previous background on the industry, thus, eliminating the hassle of trying to establish the basics of this industry. Therefore, this particular online marketing system is offered only to a limited scope (existing network marketers) instead of being accessible to the great majority (mainly the tire-kickers who are not serious about building a business).

Overall

If you’ve been doing online marketing for a while and cannot seem to figure out the right formula to use for an effective online marketing campaign, the MLM Lead System PRO does make a legitimate claim in helping you attain the kind of success you’ve always dreamed of. First off, there are several ways to generate income, such as the affiliate programs and monthly commissions you get either from new members to the program or when anyone makes a purchase on new products or tools.

MLM Lead System PRO also utilizes attraction marketing, which is one of the fastest rising and most successful methods employed on the internet nowadays. Indeed, every online marketer knows that establishing relationships is one of the strongest ways you can build your list and boost sales.

If you would like to discover for yourself this exact system that myself and other industry leaders use to generate 50-60 leads a day, take the test drive! What have you got to lose??

The network marketing model is one that has significantly changed over the years. The old school methods of chasing friends and family to join your business just isn’t as effective as it used to be.

The world had evolved. The internet has become the chosen source of information. Almost any network marketer who is interested in lasting longer than 5 more years has began to learn the strategies of the net. So why the transition? Mainly because Web 2.0 has created an environment where building networks and keeping them is as easy as 1-2-3.

It would be unreasonable to share with you why network marketing is surging on Web 2.0 without first going over what Web 2.0 is. When the internet was in it’s infancy, the websites were pretty plain and static and users could only read what was on the screen. Now, the overall user experience has drastically changed.

To read the rest of this article, click here ==> Web 2.0 Article

Many people get stumbled when they are asked this horrible question, “Is this a pyramid scheme” or “Is this one of those pyramid selling structures?”

When someone asks you this question, you must not fumble or stutter… in fact, you must be very happy that they ask this question because it shows genuine interest on the part of the prospect because better to have a passionate, negative prospect than a lukewarm person. A passionate, negative person can be turned into a passionate positive person who will go all out for your team, but only if you handle the pyramid objection intelligently.

Firstly, a pyramid scheme is often confused with network marketing or multi level marketing. People feel that the guy who starts FIRST is often the one who gets all the money while the downlines do all the work. Others would associate the MLM company as being illegal.

You see, MLM generally pays over a multi-tier compensation structure and you can earn money up to many levels deep. However, it doesn’t mean that the person on ‘top’ will generally earn more money than the downline.

Let’s take Amway for example. If you want to ‘Go Diamond’ you will need to build up 6 teams.

But if you want to go Double Diamond, you need to personally build up 9-12 teams (as an example). So if you build 6 teams only but your DOWNLINE, builds 9-12 teams, does it makes sense that your downline should earn more money than you? Sure your downline is part of your team and he is helping to expand your group, but since he put in more hard work in personally building a team, it makes sense that the downline Double Diamond earns DOUBLE of what you should make even though you are on top!

Next, if you consider that network marketing is a business about helping people, you can’t try and sponsor as ‘wide’ as possible (e.g. personally sponsoring 20 yourself) but you don’t help any of them succeed. You are no longer building a network but you are creating a recruiting job for yourself! And if they don’t succeed, you can bet your next commissions check that you will be sponsoring people over and over again for the next few years.

Most compensation plans pay you well only when your downlines succeed. Hopefully you are prepared to HELP your people.

So in order to handle the objection, consider that – network marketing is a LEGAL network building business that MOVES PRODUCTS through many levels and the one who works the hardest will get paid the most (contrary to a corporate pyramid where the CEO might not necessarily work the hardest compared to the clerk, but the CEO gets paid the most nevertheless).