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There are so many people who are looking for FREE advertising, and that’s okay. Free advertising should only be a means to generate additional income to allow you to start using more targeted advertising methods which you must pay for. My favorite form of paid advertising is Newsletter Advertising or Ezine Advertising.

Ezine’s are topic specific email newsletters that are sent to only the people who ask for it. The frequency of the newsletter depends on the publisher; some are daily, weekly, monthly, etc. Most ezines are delivered by mail, but there are some that are delivered through the use of blogs. The major benefit to using ezine ads is that this form of advertising is the most targeted form of advertising as well as the most profitable. The reason is because people who want to know about golf and golf products subscribe to that topic related newsletter ON PURPOSE. Their intent is to stay abreast of new products, how to become better articles and overall an interest in golf. If you have a product or service related to golf, to place an ad in a newsletter read by golf lovers is the best move you can make.

There are three types off ads you can use: solo ads, sponsor ads and classified ads.

• Classified ads are the cheapest and the smallest. They are 3-5 lines, run in blocks and receive the least clicks.
• Sponsor ads are one step up from classifieds. They are placed at the top of the page (like how a banner is), are 10-15 lines, cost a little more than the classifieds and certainly get more clicks.
• Now, solo ads are the holy grail of ezine marketing. A solo ad goes out alone. That means that the whole email on your ad is on a page by itself. It is the most expensive ad group, but the click through rate can be huge. I mean, this is an ad all about your product/service that goes out to people specifically interested in learning more about that product, service or industry.

Now I offer a small little tip that could save you thousands. A rule of thumb is to not pay more than $4/1000 subscribers on a newsletter list. For example, let’s say you pick a newsletter you would like to advertise in. That newsletter has 75,000 subscribers and it would cost you $50 to run the ad. If you do the math, you would be paying about $.67/subscriber. That is awesome compared to what you would pay for an offline magazine ad right?! Now let’s assume that 10%, or 7500 of that TARGETED group decided to look more at your offer. If 10% of those people wanted to even look deeper, that’s 750 prospects that are now leads in your system to follow up with. Wow! Lastly, let’s go ahead and say that another 10% or 75 people make the decision to buy from you. If you made $20 for each sale, that would be $1500 in sales to you! That is a $1,450 profit from a little $50 ad. In my book, that is going from zero to hero!

If you value your time, you have to do targeted advertising. And since newsletters provide the best form of targeted advertising, it is also the basis of online success.

If you would like to find more information about how you can grow your network marketing business on the internet, follow the “Internet MLM Success” link in the resource box.

Tracey Walker is an Expert Internet Network Marketer. Tried Network Marketing before and failed? It’s not your fault. Let this rookie “unknown” marketer show you how he embarrassed the “gurus” by placing over 4,120 people in his downline in 14 short months, while pocketing over half-a-million dollars. Now he has honed his SYSTEM into an idiot- proof step-by-step can’t fail, never-cold-call-again
recruiting machine on steroids! He’ll even PAY YOU to check it out. ==> Internet MLM Success
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You may not see the crucial difference between business opportunity seekers and business opportunity buyers at first glance. But by the end of our discussion, you will truly see the huge disparity.

If you really look at it, these two categories describe types of leads, and we all know that having leads are vital to our business in network marketing. The problem most networkers face today is how to find and generate enough of them. Believe it or not, the majority of upline leaders at one point or another encourage you to buy leads…and I was one of them! See, when you don’t have enough people to talk to, you feel that your last resort is to buy them. So that’s what happens most of the time.

Once you go through the pruning process of what company to purchase your leads from and you feel pretty good about the quality of MLM leads you think you’re gonna get, you make the purchase. But what category of people are you purchasing? You are buying names of Business Opportunity Seekers! And what do seekers do? They seek! That’s it that’s all. These are the people that are at home or work, on the internet, just “surfing around” seeing what’s out there. They generally have no interest in really starting a business, they are just “looking”. Does any of this sound familiar? That’s why when you call, most of the time, they never call back, they didn’t know it “costs” anything, and they question everything you say and probably believe everything is a scam. If cold calling leads is part of your business model, soon you will be quitting your company and dropping out because you will run out of money faster than you can recruit any of these leads!

But, what if you could find an abundance of Business Opportunity Buyers? Already you have a lead with a totally different mindset. This person is actively looking to start a business. No convincing needed and no 30 follow-up calls! How do you know that you have a buyer as opposed to a seeker? Well remember a seeker is always looking for FREE, but a buyer understands that you must pay for something. Let’s say you had a funded proposal that showed networkers “how-to” do something…generate leads on the internet, utilize email marketing to build rapport, find effective ways to market, etc. You advertised this proposal and for someone to learn what you are teaching, they had to pay like $35 bucks. So here comes a buyer, really looking for ways to help their business, and they see your ad and buy your ebook. Isn’t this a better field to play on? I mean, you just made $35 and you didn’t have to beg them for 2 weeks to take a look at it. Someone actually PAID YOU to become a lead instead of the other way around. You just saved yourself a ton of time and money.

Once you get good at locating buyers, you will be making money whether they join your business opportunity or not, and this is the key to surviving and having mlm success.

If you would like to find more information about how you can grow your network marketing business on the internet, follow the “Internet MLM Success” link in the resource box.

Tracey Walker is an Expert Internet Network Marketer. Tried Network Marketing before and failed? It’s not your fault. Let this rookie “unknown” marketer show you how he embarrassed the “gurus” by placing over 4,120 people in his downline in 14 short months, while pocketing over half-a-million dollars. Now he has honed his SYSTEM into an idiot- proof step-by-step can’t fail, never-cold-call-again
recruiting machine on steroids! He’ll even PAY YOU to check it out. ==> Internet MLM Success

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The last thing that an MLM company should have is a compensation plan that allows you to win. What I mean is that you should be in a plan where you can make the most money from the least amount of customers/distributors in your business.

Simply take the amount you want to earn per month and divide that by how much you earn on each sale. The number that returns is the number of customers you need to make x amount of dollars/month. Got it?

This business isn’t as hard as “they” make it. It’s simple math and a little critical thinking…along with that big “WHY” you already have.

So to recap, the 5 things an MLM company needs is a workable comp plan, company management experience and integrity, timing in the market place, an exceptional product and last but not least, a duplicatable system.

A system that allows you to work part-time from home is what we’ll discuss next.

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