My Favorite Email Marketing No No’s!

1. No Permissions. If you don’t have the recipient’s permission to send them e-mail… you’re theoretically sending spam. And spending spam is against the law. If you want e-mail marketing to work for you, don’t buy e-mail lists, or compile lists. Being a spammer does nothing good to for your business.

2. Poor Content. If you have a lot of ads in your e-mails, people will delete. If you send e-mails frequently, but have nothing new to share, people will unsubscribe. You want your messages to hold interesting, relevant and topical information.

3. Poor Editing. Bad grammar, incorrect spelling, dead links … you probably hate getting messages with such errors as much as the next person. So make sure you’re marketing material has NONE.

4. Too Much Work. Don’t make your readers work hard to get anything done. If they have to fill out lots of forms, provide too much information, do a lot of click-through … yeah, just think of what you would do: Close the window and not bother to subscribe.

5. “From” Who? If you’re “from” line is not that of the exact company or newsletter your subscribers signed up for, they will instantly think it’s more spam. You should make sure the “subject” line relates to the newsletter or service you’re providing as well.

6. Rough Landing. You don’t want customers to go straight to a shopping cart when they click on a link in your e-mail. Nor do you want them going straight to the home page. Make sure the landing page your readers go to relates to whatever your e-mail message is about. Don’t make them search; make sure the link lands them exactly where you want them to be.

The power is in the list if you are not already building a list of your own, get started TODAY!!!

Gary Hand

I have made $1200 off of my initial $7 investment in 5 weeks
I will show yo how for free.