As I have been on the hunt for my new place in Atlanta, something just came over me. And it is the fact that this is just like marketing.

See, with looking for a new place, you start off with what you want and need the result to have. Like # of bedrooms, square footage, and location. Then as you go out, you look for things that only fit that criteria within your budget. Some places you look at will be close, others will be totally off. But at the end of the day, you have to keep looking until you find the few that really match up the most and then make your final selection. At that point, happiness is found and if you were true to yourself, you realize that all that hard work and going in and out of places and negotiating the right price was all worth it!

Marketing is no different. You may start off wanting and needing a result of let’s say 20 leads a day. You decide what those leads should have and what type of lead you want. So go out and you start marketing/fishing for the right leads. Some of them will be ideal for you to work with and some will not. Some will be great for your trainings while those few will be perfect for your primary business. But nonetheless, you can’t stop until you find the strategy that works best for you and makes you happy.

So, as long as I NEED a place to live and not just WANT a place to live, I must go out everyday and make it happen. Comparatively, as long as you NEED you business to work, and not just WANT it to work, you will do whatever you must to make it work as well.

So decide right now whether you NEED your business to prosper or whether you WANT it to. That decision and you being true to the man/woman in the mirror will help you move forward..but I will say this, most people who operate out of a huge need/why, get results, no matter what..excuse-less all the way down the road..

So what’s it gonna be?



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