The 4 Biggest Mistakes Made When Trying To Build An MLM Organization
(Feel free to add this content to your site as long as you keep the resource box intact)
After stepping back from by business some time ago, and observing what other network marketers were doing, I found 4 mistakes that are consistently made no matter what their primary business is.
1. Trying to convince unqualified prospects. Now this is just a no-no. No matter how good you are at sales, you can not make someone see something that they do not see on their own. Now it is true that if you have some skills, you can get them closed and have them sign-up. The problem is that this is network marketing and not a corporation. Making a one-time sale works in some industries, but when recruiting, just getting the prospect to sign-up may be the last action they take which means a one-time commission and then they end up on your attrition list. Not the best plan if your goal is to build an organization.
2. Leading with their business opportunity. The truth of the matter here is that nobody cares about your business opportunity. There are hundreds of opportunities that are “taking the industry by storm”. Prospects are interested in how a particular business can help them solve a problem that exists in their world. It doesn’t usually matter whether it is vitamins or energy drinks. It comes down to WHO is going to train them and show them a system to help them reach their goals.
3. Spending precious lead generating time on follow-ups that are not interested. I have come to realize that when it comes to network marketing, most distributors seem to lose the value of their time. In this business your time is what you make of it. If you spend the majority of it following up with people who don’t return calls, don’t understand the business and who think everything is a pyramid scam, then precious time is being wasted. Alternatively, a seasoned networker knows that time is maximized by continuing to look for prospects who are also looking for you…at all times. Your lead generator should always be the main focus.
4. Attempting to build the business by positioning a third party as the expert. I want to be clear with this mistake. Edification is a good thing. But positioning yourself as an apprentice to someone else is detrimental. If all you talk about is Mr. Superstar, then your prospect will want to work with him. However, if you are able to demonstrate that you are in fact the expert, but then edify your mentor, that is ok. I’m sure you have seen it too…where good people talk so much about someone else that they lose the respect and credibility for themselves. You must avoid this pitfall by becoming a student of your craft. Study and learn so that you are knowledgeable to help someone else.
Work to automate your process so that you can filter out and avoid the above mistakes and alow you to focus on the important issues like marketing to generate more leads and building rapport with those who raise their hands wanting more information.
If you would like to find more information about how you can grow your network marketing business on the internet, follow the “Internet MLM Success” link in the resource box.
Tracey Walker is an Expert Internet Network Marketer. Tried Network Marketing before and failed? It’s not your fault. Let this rookie “unknown” marketer show you how he embarrassed the “gurus” by placing over 4,120 people in his downline in 14 short months, while pocketing over half-a-million dollars. Now he has honed his SYSTEM into an idiot- proof step-by-step can’t fail, never-cold-call-again
recruiting machine on steroids! He’ll even PAY YOU to check it out. ==> Internet MLM Success
Discover my system of how to generate 27 leads/day and earn a whopping $4,567.09 per month in your spare time even if nobody joins your MLM business. => Click Here!
Discussion Area - Leave a Comment