The 4 Biggest Mistakes Made When Trying To Build An MLM Organization
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After stepping back from by business some time ago, and observing what other network marketers were doing, I found 4 mistakes that are consistently made no matter what their primary business is.
1. Trying to convince unqualified prospects. Now this is just a no-no. No matter how good you are at sales, you can not make someone see something that they do not see on their own. Now it is true that if you have some skills, you can get them closed and have them sign-up. The problem is that this is network marketing and not a corporation. Making a one-time sale works in some industries, but when recruiting, just getting the prospect to sign-up may be the last action they take which means a one-time commission and then they end up on your attrition list. Not the best plan if your goal is to build an organization.
2. Leading with their business opportunity. The truth of the matter here is that nobody cares about your business opportunity. There are hundreds of opportunities that are “taking the industry by storm”. Prospects are interested in how a particular business can help them solve a problem that exists in their world. It doesn’t usually matter whether it is vitamins or energy drinks. It comes down to WHO is going to train them and show them a system to help them reach their goals.
3. Spending precious lead generating time on follow-ups that are not interested. I have come to realize that when it comes to network marketing, most distributors seem to lose the value of their time. In this business your time is what you make of it. If you spend the majority of it following up with people who don’t return calls, don’t understand the business and who think everything is a pyramid scam, then precious time is being wasted. Alternatively, a seasoned networker knows that time is maximized by continuing to look for prospects who are also looking for you…at all times. Your lead generator should always be the main focus.
4. Attempting to build the business by positioning a third party as the expert. I want to be clear with this mistake. Edification is a good thing. But positioning yourself as an apprentice to someone else is detrimental. If all you talk about is Mr. Superstar, then your prospect will want to work with him. However, if you are able to demonstrate that you are in fact the professional, but then edify and utilize the power of a 3-way with your mentor, that is ok. I’m sure you have seen it too…where good people talk so much about someone else ALL THE TIME that they lose the respect and credibility for themselves. You must avoid this pitfall by becoming a student of your craft. Study and learn so that you are knowledgeable to help someone else.
Work to automate your process so that you can filter out and avoid the above mistakes and alow you to focus on the important issues like marketing to generate more leads and building rapport with those who raise their hands wanting more information.
If you would like to find more information about how you can grow your network marketing business by prospecting and fishing for leaders on the internet, follow the “Internet MLM Success” link below.
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Christopher, I appreciate your comments. And you are right, those are YOUR truths…and so what you deem as true will be, whether good or bad.
But you speak of building a huge mlm organization as being mathematically implausible. I challenge you to look at how many people are drafted into the NBA each year, compared to all the children who spend their whole lives wanting to be in the NBA. Based on your truth, you would inform a child that mathematically, it would be implausible for them to achieve their goal. How do you know that the child you are speaking with isn’t on the side of the equation where it is plausible…as an equation has 2 sides right??
What contradicts “your truth” is that there are people building huge organizations just as there are people making to the NBA. Just because you tried and didn’t achieve the results you saw others get, doesn’t mean, it’s implausible at all, it just means you’ve decided that it’s not worth the effort FOR YOU.
Remember, you are free to change “your truth” anytime you get ready…but either way, your life path WILL definitely follow what you believe!
The even bigger mistake than any of the four cited here is actually the mistake of ever trying to build an MLM organization in the first place.
I know you don't really want to hear this, but MLM is mathematically implausible unless you're willing to concede that it's a numbers game and that you're relying on countless numbers of people beneath you in your organization to flounder and fail because anything even close to a majority success rate of generational duplication is unsustainable in a finite population – the downside to the magic of compounding which is used to excite prospects.
To expand on item number four in this article: doing one's due diligence seems to be suggested here – unfortunately that leads to the conclusion which I've just established. Believe me, I wish I could be found to be wrong! I joined no less than three different MLM opportunities and spent nearly two decades of struggling to reconcile the disparity between what MLM is and what I wanted it to be. The very idea of using the power of networking to achieve massive financial success and personal growth through leadership and to pay it forward through a downline organization is an extremely compelling notion – nevertheless it is a pipe dream.
I finally resorted to social networking sites like Facebook as my outlet to contribute something useful and the dividends are fantastic – not in a monetary sense, mind you – I do not intend to monetize anything I do on social networking sites as that would leave room to question my motives and my integrity. I do what I do for the love of doing it, and that's as it should be. I must find other avenues for my livelihood.
I apologize if my candid comments offend you, but this is my truth.
As always Tracy, you show what matters most in building a successful MLM business online. I appreciate your dedication to excellence and commitment to success.
I would list leading with your opportunity as the #1 mistake, I'm still amazed at how many people message on facebook for the first time pitching their generic company overview and expecting an immediate signup.
Great post, thanks again!
Nicholas
“The Mster of Rapid Residual Recruiting”
http://www.AuthorityNetworker.com
The even bigger mistake than any of the four cited here is actually the mistake of ever trying to build an MLM organization in the first place.
I know you don't really want to hear this, but MLM is mathematically implausible unless you're willing to concede that it's a numbers game and that you're relying on countless numbers of people beneath you in your organization to flounder and fail because anything even close to a majority success rate of generational duplication is unsustainable in a finite population – the downside to the magic of compounding which is used to excite prospects.
To expand on item number four in this article: doing one's due diligence seems to be suggested here – unfortunately that leads to the conclusion which I've just established. Believe me, I wish I could be found to be wrong! I joined no less than three different MLM opportunities and spent nearly two decades of struggling to reconcile the disparity between what MLM is and what I wanted it to be. The very idea of using the power of networking to achieve massive financial success and personal growth through leadership and to pay it forward through a downline organization is an extremely compelling notion – nevertheless it is a pipe dream.
I finally resorted to social networking sites like Facebook as my outlet to contribute something useful and the dividends are fantastic – not in a monetary sense, mind you – I do not intend to monetize anything I do on social networking sites as that would leave room to question my motives and my integrity. I do what I do for the love of doing it, and that's as it should be. I must find other avenues for my livelihood.
I apologize if my candid comments offend you, but this is my truth.
As always Tracy, you show what matters most in building a successful MLM business online. I appreciate your dedication to excellence and commitment to success.
I would list leading with your opportunity as the #1 mistake, I'm still amazed at how many people message on facebook for the first time pitching their generic company overview and expecting an immediate signup.
Great post, thanks again!
Nicholas
“The Mster of Rapid Residual Recruiting”
http://www.AuthorityNetworker.com
Hey Tracey,
As usual you continue to bring great value. The points you make above are right on time and so true. I think sometimes we forget and tend to fall back into the status quo of what the industry teaches the masses. However the money in our industry follow’s the leaders.. Leaders make maximum and efficient use of your time , only spend it with those tha qualify for it and continue to build their value and brand so that they attract other leaders to partner with in business…
Keep on bringing the value Tracey.. I’ll be listening
Yours in Mastery,
Kirschan