Tracey’s Status Report #2
Today I went back to review my Pay per click campaign and noticed that I had only gotten 2 clicks since I set it up a few days ago.
I knew something was wrong right away!
So, I went to my google account to see what was happening and realized something right off the back! I forgot to group my keywords in AdGroups to make them more relevant. As a result, my keywords were all lumped together and my ads were not being triggered. So I added 10 more AdGroups.
By the time I finished the tweaking of my campaign, I had generated another 47 clicks in about an hour!!
Gees Louiise! Now that was fast and more like it!
Note for the day: creating different adgroups help the relevancy of your ad. The more relevant your key words are to what the searcher is entering in their search, the higher your ad will rank…thus the more relevant clicks you will have..thus more leads!
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